A small museum commission asked us to design a wayfinding system that could breathe. The constraints were unusual, the budget was modest and the result is still the project we point to most often when explaining what we do.
Every three months we collect what we have been reading, watching and quietly stealing from. This issue: a Japanese binding manual from 1978, a podcast about civic typography and the gallery show that has us rethinking colour entirely.
We switched to value-based pricing in 2021 and never looked back. The transition was bumpier than the LinkedIn posts make it sound. A frank account of what changed, what we got wrong and how we explain it to clients on the first call.
Half the project is decided in the first two days. After a few too many awkward kickoff meetings we built a small playbook that mixes interviews, archive walks and one slightly silly exercise. Here is the agenda and what each part is trying to surface.
Our first proprietary typeface was never meant to leave the studio. It began as a single lowercase a sketched in the corner of a layout and grew into a small family we now use across most of our work. Process photos and a few honest reflections.